As Kind + Jugend 2025 (September 9–11) approaches, excitement is building for another inspiring showcase of innovation in the baby and toddler industry.
Last year’s fair brought together over 900 exhibitors and thousands of visitors from around the world, creating a true celebration of creativity, collaboration and fresh ideas. This year, Tutti Bambini is proud to be returning with a host of new product launches, including three new CoZee crib models, the Little Big Bed designed to grow from birth to adulthood plus so much more!
We’re also unveiling our refreshed brand identity: Home, Style, Family.
These values reflect how we create nurturing spaces, embrace thoughtful design and put family at the heart of everything we do.
We caught up with Vicky Morley, our Head of Brand and Creative, to hear her take on what to expect at Kind + Jugend 2025 and how she’s helping to shape our evolving brand. With over 20 years of experience in the nursery furniture industry, Vicky brings a wealth of insight into both our upcoming launches and the future direction of Tutti Bambini.
Shaping the Future of Tutti Bambini: Insights from Vicky
What can visitors expect to see from Tutti Bambini this year? Will you be unveiling any brand-new collections or products?
This autumn is our biggest launch ever. It’s the broadest, most exciting range we’ve ever showcased. Highlights will include:
- CoZee Crib updates – three new models: the Zen (a refreshed take on the original), the Air 2 (with upgraded features), and the premium CoZee Sense (blending contemporary design with integrated sound, music, and light technology).
- Little Big Bed – our first modular sleep system, designed to grow with children from birth to adulthood.
- New bedding & décor collections – Good Life, Tiny Tales, and Love Cats, expanding into toddler bedding, nursery décor, and play.
- Nati bathing & changing collection – including a modular bath/changing station, freestanding bath, and accessories to make bathtime both fun and stylish.
- Updated Nova Highchair – the Nova Maison with new feeding accessories.
- New maternity products to support parents from pregnancy onwards.
How does the new brand identity better reflect the lifestyles and needs of modern families?
Our new tagline, “Home. Style. Family.” reflects the three pillars of our brand:
- Home – welcoming a child means creating a home for them, and we want to enhance that nesting process every family goes through.
- Style – our products are designed to be stylish and on-trend, seamlessly enhancing modern interiors.
- Family – family is always at the heart of Tutti, and our mission is to help parents bond and enjoy the special moments together.
The Fair often sets the tone for the year ahead in the nursery sector. What message do you want people to take away from Tutti Bambini’s presence in 2025?
That Tutti Bambini is evolving into a true one-stop shop for modern families. From bedside cribs and modular furniture to stylish décor, playful bedding, bathtime essentials, highchairs, and maternity products — we’re creating a world that supports parents at every stage. Home. Style. Family. That’s the message we want people to take away. You can find us here at Kind & Jugend, 2025;
Kind Und Jugend
Cologne
9-11th September
Hall 10.1 | Stand G010 - H019
